Keyword research isn’t just about a “keyword”; it is about phrases and questions your target audiences are using to find the answers, products, and services they need. These phrases and questions a critical component of any form of a marketing campaign.
While gathering this data can be very time-consuming when you have completed your keyword research, you should have valuable information you need for:
- Creating better SEO strategies
- PR campaigns
- Content ideation — video, text, social, etc.
- Audience research
- Paid advertising
- Local search campaigns
- Competitive research
- Keywords and phrases to ignore
- Brainstorming sessions
Keyword Research Tools
There are a lot of free tools for you to use that can help you gather this essential information. I am going to break down 12 tools that are free, easy to use, and full of valuable data marketers and businesses can use to improve their marketing strategies.