The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO.
It’s that time of year where we make our resolutions, promise to be better people and try to start the year fresh. It’s also the time of year where people like me put out “ways to make 2018 better” posts and everyone’s eyes roll into the back of their head. But bear with me!
See, every December, as we pull together reports and commence planning for the new year, we spend an enormous amount of time thinking about all the new things we can do come January. We come to the table with fresh ideas and the “next big thing” to keep our clients or bosses excited.
That’s great! We want and need new ideas, but they often come at the expense of our old ideas — which, given the cyclical nature of SEO, shouldn’t be forgotten.
So, as we make our way into the first month of the new year, let’s look at three key ways we can set ourselves up for SEO success in 2018:
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