Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined to use it (and eventually pay for that advertising, which is rapidly approaching $100 billion a year).
Accordingly, Google constantly introduces new tools and features that businesses can use to improve their visibility. One of them, Google My Business, promises to help local companies get more visibility (and search engine accuracy) than ever before—but is it worth the effort?
What It Is
Google My Business is an interface that allows business owners to take charge of how their business is displayed throughout all of Google’s products and platforms, including its search engine results pages (SERPs), reviews, and instant content.
You can get the app on Google Play or the App Store, or sign up on your desktop. From there, you’ll confirm a handful of details and have access to several features, including posts, bookings, and insights.
Let’s take an individual look at the benefits and features that Google My Business offers: