So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement. Second is a much more mechanical and technical optimization, fine-tuning the behind-the-scenes areas like SEO and how you structure campaigns—the nitty-gritty that your satisfied customers don’t see.
Below, we’ll cover 9 of the hottest digital marketing trends of 2021, to give you a head-start over your competition. Take these marketing trends to heart and consider them when outlining your own digital marketing strategy for the new year.
Here are the 9 best digital marketing trends of 2021: