Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined to use it (and eventually pay for […]
Search engines are becoming ever more intelligent. Google is now answering more queries directly on the results pages and the number of voice-activated search queries is increasing. Website operators are worried that this could drastically change their optimization strategy. For this reason, we have compiled the following overview with all the important best practices and […]
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A study by Clinch Finds that Brand Marketers are Investing in Social Platforms but Aren’t Necessarily Leveraging the Right Creative to Maximize ROI. Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a creative technology […]
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