Being successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful connections and adapt to local-level insights to make your mark.
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital reach.
It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights.
Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct.
If businesses can incorporate local insights and tailor their approach to the technical, linguistic and cultural nuances each new territory inevitably brings, SEO can be a scalable and highly profitable marketing channel.
This already sizeable opportunity continues to grow as the global internet population increases. There are now over 4 billion internet users worldwide, which is still only 53 percent of the total population.